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12.26.12 - MOVABLE Announces Partnership with Rite Aid Cleveland Marathon

First Ever MOVathon Turns Physical Activity into Charitable Donations

CLEVELAND (Dec. 26, 2012) – MOVABLE and the Rite Aid Cleveland Marathon announced a partnership to bring the first ever MOVathon to Cleveland. Through the MOVathon, participants will raise money for their choice of four local charities by getting physically active from now until the 2013 marathon on May 19.

The MOVathon will benefit Cleveland Clinic Children’s Rehab Hospital, OAR – Organization for Autism Research, Prayers from Maria Children’s Glioma Cancer Foundation and We Run This City, a youth marathon program. All four charities are affiliated with the Cleveland Marathon Charities, a 501c3 formed to organize and financially reward school, church and other non-profit groups that show their support of health and fitness through running by their active involvement as participants, volunteers or spectators in the Rite Aid Cleveland Marathon.


"The Rite Aid Cleveland Marathon is one of the city's most important events and brings together thousands of people every year to both encourage a healthy lifestyle and give back to the local community," says MOVABLE CEO Blake Squires. "The MOVathon expands the mission of the marathon and provides an easy way for everyone - from a light walker to a marathon runner - to bring greater meaning and purpose to their movement."

A one-time $35 fee enables participants to register for the MOVathon. Once registered, they will receive their own MOVband, a wrist-worn activity monitor that leverages the latest accelerometer technology to track all movement and convert it into mileage. The MOVband is equipped with three settings - time, movement and total mileage - and easily syncs data to an online account. Participants will also receive a personal fundraising page where they can recruit sponsors and collect donations online.

"Aside from providing a memorable running experience for all individuals regardless of their abilities, we're giving charities the opportunity to benefit financially from our event," says Ralph Staph, race director of the Rite Aid Cleveland Marathon. "Our partnership with MOVABLE gives us another vehicle to get people physically active, and just as importantly, a way to give back while doing so."

Participants of the MOVathon are encouraged to set a goal of raising $100 by moving 100 miles in three weeks, though they have the flexibility to set a distance and financial goal appropriate for their ability. Participants can get started at any time, and can use their MOVband to stay accountable to their goals.

The Cleveland Marathon began in 1978 with a goal of bringing a positive and meaningful fitness event to the City of Cleveland and has grown leaps and bounds in the past ten years, with a 300% increase in participation over that time. More than 20,000 runners and walkers are expected to take to the streets for the 2013 marathon weekend on Saturday, May 18 and Sunday, May 19. The Rite Aid Cleveland Marathon offers a marathon, half marathon, 10K, 5K and Kids’ Run and accommodates walkers for each race distance as well as runners. Further information is available at www.clevelandmarathon.com.

MOVABLE developed the MOVathon to give organizations a simple and turnkey way to fundraise while putting a spotlight on health and wellness. MOVathons can be implemented by any organization looking to raise funds for a charitable cause.

Register for the Cleveland Marathon Charities MOVathon at http://movathon.movable.com/cmcharities/.

MOVABLE is on a mission to inspire movement and improve the health and performance of people everywhere. MOVABLE inspires, educates, and encourages healthy habits with its product, MOVband, and group programs, MOVchallenge and MOVathon. Developed by Blake and Michelle Squires, MOVABLE offers organizations a fun, easy, and affordable way to track daily movement against a group goal. Learn more at www.movable.com


Permalink || Thursday January 3rd, 2013

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